With the growing popularity of veganism, vegans are increasingly being recognised as health-conscious people, not just picky eaters. The Economist declared 2019 as the year of the vegan, reporting that a quarter of millennials identify as vegan or vegetarian. Outspoken celebrities like Beyoncé and Jay-Z encourage fans to become vegan, if not for ethical reasons, then for health and environmental benefits.
In a 2021 report by Vegan Society, the total number of vegans in 2021 was around 79 million. Although it is difficult to determine the exact number of vegans worldwide, facts show that only 0.1–1% of the world population adheres to a plant-based diet.
The booming vegan market has made other industries take notice, especially beauty. "Beauty follows food because we use a lot of the same ingredients," said Tata Harper, founder of the natural beauty brand Tata Harper. "If they're good to ingest, they are typically great to apply topically."
Just What Does "Vegan Beauty" Mean?
Keeping up with all the jargon around vegan beauty can be challenging. For example, "cruelty-free" is often used interchangeably with "vegan," but these are two different things. A vegan product contains no animal ingredients, while a cruelty-free product has not been tested on animals.
The lack of Food and Drugs Association guidelines makes it difficult for consumers to know whether a product is a vegan, cruelty-free, or both. A finished product could say it is cruelty-free, but that's not good enough, Most animal testing occurs at the ingredient level. It is easy to pick a food item and decide if it is vegan or not, but it's more complicated with beauty; there's a massive need for it to be labelled.
The term "vegan beauty" can be misleading, suggesting that products labelled as such are healthier than their counterparts. This is not necessarily the case. For example, chips are accidentally vegan but are certainly not healthy, and just because a product is vegan and cruelty-free does not mean it is healthy. Its ingredient list might include unhealthy chemicals and fillers.
Using only natural ingredients, you will often see separation and bacteria growth, leading to contamination and loss of efficacy; with vegan beauty, you can use a pure nature-derived component and essential additives to prevent them from spoiling. It is in the right combination, and Lashfactor — a high-end and affordable brand, is already doing just that.
Their products are based on an innovative professional strength bio cellular formula containing carefully curated, safety tested, and scientifically proven plant-based natural ingredients that are thoroughly tested for safety on the skin around the eyes; it has anti-ageing antioxidants, skin brightening agents and naturally occurring ultra-moisturising ingredients including vitamin A (retinol), vitamin C, Aquaxyl 3D Hydration Complex, Glutathione, Ginseng, Niacinamide & vitamin E that are rapidly absorbed into the skin around the eyes giving highly prominent results.